Social media blueprint

This easy to follow step by step guide will help you to create and map out a social media blueprint that is easy to follow and takes very little time to implement.

Please click on the plus icon (+) to expand the list

Introduction

This easy to follow step by step guide will help you to create and map out a social media blueprint that is easy to follow and takes very little time to implement.

The resource covers the five key elements of a social media strategy:

  • Goals and objectives
  • Target audience research
  • Social media platforms
  • Content
  • Analysis

Download the accompanying workbook here.

Define your goals

The most important part of creating any social media strategy is to start with the end in mind.

In this module, you will learn:
– Get clear on your objectives
– Set goals that support your “why”
– Learn how to set S.M.A.R.T goals

Download the slides
Download the worksheet

Find your audience

In this module, you will learn how to create an ideal audience avatar

Download the slides

Download the worksheet

Choose a platform

Step three in creating your social media blueprint is to choose a platform.

In this module we go over:
– Social media channel overview
– Considerations when deciding on a social media platform

Download the slides

Create and curate content

Step four in creating your social media blueprint is to create content.

In this module we go over:
– The rule of thirds
– How to curate content

Download the slides
Download the worksheet

Create a posting plan

Step five in creating your social media blueprint is to create a posting plan.

In this module we go over:
– Content buckets
– Example of a posting schedule
– Posting frequency


Download the slides
Download the worksheet

Review and analyze

The sixth and final step is to review and analyze the content that you have shared.

At the end of each month, review and analyze the performance of the content you shared for each social media platform.

  • What posts performed best?
  • What format performed best?
  • What was the best time for posting?
  • How did the content that you shared contribute to your overall goal?
  • What didn’t work?

Analyze your results and adjust your posting plan accordingly.

Workbook

Download the Social Media blueprint workbook by clicking the button below.